Zoya health app is the brainchild of a fictional 19 year old medical student whose mission is to spread health and wellness to the underserved female population in the country. It includes a Newsfeed with original audio/ video articles available in various local languages like Punjabi, Pashto, Saraiki etc, a Period Tracker, an Interactive Symptoms Checker, a Finder to help locate nearest doctors, hospitals, gyms, salons, Home remedies and Ask an expert to chat with a health expert through the app.

Zoya is an effort to empower girls and young women to make informed healthcare decisions for themselves and their loved ones, something that revolutionise the health scape of developing countries.