Make a direct phone call to a particular number, the e-mail to a specific e-mail address to create a new, a shortcut to direct web access to a specific URL, you can create and set up their own favorite image.

When you set up a phone number and e-mail address, it can be selected from the phone book,
For shortcut of web access, you can be set from the "share" menu from the site you are currently viewing in the Chrome browser.