Our Vision

To empower every consumer, in every community, across America and the world to easily buy their “carrots” from their local farmer and foster all of the benefits that naturally flow from that:

- More livable and healthier communities
- Farmland conservation
- Stronger local economies
- Resource conservation
- Fresher, higher quality, and more sustainable and secure food sources

Our mission is to empower the local food movement through use of the internet. We are striving to create a high-quality system which will:

- Allow farmers and markets to promote themselves with editable web pages
- Allow buyers and sellers to come together through the additional avenue of ecommerce
- Facilitate the growth of local food relationships