SureAssure mobile application is most advance anti-counterfeiting solution. We first create highly secured QR code numbering (UID-Random number) through our secured algorithm with backend application and map those random numbers with the product to get the output in our SureAssure mobile application about the authenticity (weather you bought a genuine or fake product). Authentication though our application can be done in multiple ways like; You can authenticate your product through QR code scanning by smart phone end users. Secondly the same can also be done through SMS API integration for the end users, who do not have the smart phones. We can also integrate the WhatsApp messaging services with this application to get the authenticity details to smart phone users. Loyalty benefits can also be added with this application to educate the end consumers about the authenticity of the product through our anti-counterfeiting solution. Providing Loyalty benefits with this anti-counterfeiting application will encourage the end users for downloading this application to get the benefit of purchasing original products only, instead of buying duplicate product.