Associate a link to your web-page with your smart phone (or any other Bluetooth-enabled device) and let others go directly to your page when they are in the range of your BlueBeacon.

Suggested initial setup by “cross-pollination”: install BlueBeacon on two or more devices, and run it simultaneously to let the devices (beacons) find each other. Then you’ll be forwarded to a beacon registration page, where you can associate your devices with a web page you want others to see whenever they run BlueBeacon in the proximity of your device.

Now you’re all set: you can go explore the virtual world by scanning for beacons and browsing their web pages.