Business model:
Create a "local + cross-border" dual-engine ecology and integrate the OMO model. The online mall has a beautiful interface, smooth operation, and a wide variety of products; offline and cooperative points are linked to support self-pickup, reducing logistics costs and improving shopping convenience.
Merchant empowerment:
Provide one-stop digital tools covering product management, data analysis, marketing templates, etc. to help merchants operate accurately; regularly hold merchant training sessions to share practical e-commerce strategies and comprehensively assist small and medium-sized enterprises in their e-commerce transformation.
Merchants settle in:
The registration process is simple, and you can open a store within 1 working day by submitting information online, with no technical threshold; the fee is favorable, and the annual platform fee is waived; the first-month commission for new merchants is halved, and only 8% of the transaction volume is collected; the traffic support is strong, and new stores enjoy homepage exposure and limited-time event area recommendations.
Promotions:
There is a value-for-money group buying area, with discounts starting from 30% off for a group of 3 people. The products are updated daily, and merchants can initiate group buying independently. The platform provides community fission tools and traffic subsidies; there are limited flash sales at 12 noon and 8 pm every day, with popular products at as low as 10% off, and members can snap up purchases 10 minutes in advance.
Membership benefits:
The "VIP Exclusive Plan" is launched, with three major packages to choose from. After recharging, you can enjoy monthly, quarterly, and annual rationed delivery of designated products and fruit and vegetable services at RMB 0, as well as 24-hour fresh food customer service to ensure the shopping experience.
Offline experience and communication:
It has an offline experience center to facilitate consumers to experience the quality of the products; it provides farmer cooperation consultation emails to facilitate business negotiations and exchanges.
