The Lens Game is intended to serve as a training platform on the fundamental ethical principles of The Lens program, being able to promote and reinforce employee knowledge on this subject.

During the game, the player takes on the role of a cowboy who has been sent to Shining City, with a mission to eliminate the villainous Antieticson and his henchmen who are corrupting the locals and dimming their shine.

To fulfill this objective, the player must overcome the challenges presented on the trail of each region of the city, making residents aware of The Lens' ethical principles and protecting them from the attacks of these villains. The trail challenges are related to The Lens content and its policies.