Managed by the National Transport Authority (NTA), the Rural Transport Programme operates under the brand name 'Local Link'.

The key priorities of the Programme include addressing rural social exclusion and the integration of rural transport services with other public transport services. The Programme mission statement is ‘to provide a quality nationwide community based public transport system in rural Ireland which responds to local needs’.

Services are managed locally by 15 Transport Co-Ordination Units (TCUs) who act as agents of the Authority in this regard.

The Local Link Driver App will assist with scheduling, vehicle and accessibility management, the boarding of passengers and the receipting of fares.