The app is designed to promote transparency and remove misunderstandings between MSP and customer.

Bluu will solve problems for MSP:
• Failing to deliver consistent quality service
• Incoherent/mismatch between systems and licenses
• Delivered services not aligned with contract
• Under- or over-invoicing
• Communication is old fashioned and slow, e-mail or phone based
• Verbal and non-structured communication leaves room for errors
• Time consuming and not user friendly
• MSPs are viewed as an expense not adding value
• Customers are not getting value beyond the individual products being sold
• MSPs are struggling to achieve a higher paying advisory role
Resource constraints means there is an untapped value in MSPs

Resolve problems for end user:
• Don’t get what they pay for
• Mismatch between what customers pay for and which services are delivered
• Don’t know what they have or why they have it
• Are not aware of what licenses they have and who’s consuming them
• Do not know what hardware they have, who is using it, if it's lost or stolen etc.
• Does not know what the products and services do for their business
• Communication issues
• Rely on e-mail or phone to contact MSP
• Onboarding and offboarding of employees takes time, is prone to errors
• Users are not regularly updated on progress of troubleshooting