MEASURE@AVCD is a mobile-web based platform exclusively designed to collect real-time, geo-tagged data about farmers, their farmland, crops, livestock and other on-field interventions and other key indicators of the USAID Feed the Future funded Accelerated Value Chain Development (AVCD). The project is led by ILRI in partnership with ICRISAT and CIP.

The application is customized version of the MEASURE platform that has been co-developed by ICRISAT and Verdentum.

MEASURE Data collection is the basic MEASURE application that enables collection of mobile-based data. The project teams can configure the data collection templates online and assign the users/enumerators who have to collect the data from the field. The pre-installed MEASURE app on the Android-based mobile phones of the Enumerators can synchronize the templates assigned and enable data collection. The user-friendly design-centric data collection templates ensure that the Enumerators on the field collect the data with ease and minimal errors. The application along with the recorded data also captures the geo-coordinates, time-stamp and the photographs. the collected data will automatically synchronize with the online server when there is a connectivity.