Vital Group (VG), as a business, is a unique blend of Asian values and global standards of quality. A strong people (relationship) orientation coupled with professional integrity and the highest level of commitment to delivering quality in all our products and services – this unique combination has lent VG a special recognition and acknowledgment both in the business community and society at large. This business philosophy of VG is reflected in all our interactions and transactions, inland and outland.

Business, for VG, is primarily a Social Enterprise. The very reason why VG came into being was to respond to society’s needs to have access to quality products. Quality is our main product and Trust is our earning. Quality is what we sell and Trust is what we earn.

The Vital Group started its operations in 1991 with the launch of VITAL TEA – which has now become the choice of every third person who drinks tea in Pakistan. With its passion to serve and due to the high demand from its customers and buyers, VG has now also launched other personal care items, such as VITAL BEAUTY SOAP.