With our TradeApp, retailers are able to enter orders and transmit them electronically to the various manufacturers - without having to expand the IT infrastructure. To do this, a retailer uses the TradeApp to capture the barcodes via shelf labels, on the products themselves, on packaging or in printed or digital catalogues, selects the desired quantity and sends the orders directly to the manufacturers. Customer-specific prices and availability can also be queried in real time, depending on the manufacturer. All this considerably reduces the effort for the retailers - leaving more time for customer advice and sales.