PayDay is a universal rebate + referral reward and payment system in which users earn points when spending at a partner merchant or recommending it to a friend. When one of your friends spends, both you and your friend gets paid too. And when your friends refer their friends, everyone gets paid. The points can be redeemed for cash or prizes. Merchants can use this to complement their existing loyalty program to retain clients, as well as gain new clients.

PayDay wants to help merchants attract new customers without discounts or sales events by creating financial incentives for people to share when they spend at certain establishments. It’s a loyalty point programme that rewards customers for recommending a partner merchant, where usually you would get nothing. Restaurants provide a rebate for the customers as a reward for sharing the story. The advantage is it helps drive sales through peer-to-peer sharing, which is a more effective form of marketing than simply buying advertisements on social media.