IHB Customer refer to people who are constructing or renovating residential homes on their own or through small contractors. This segment is highly significant in driving demand for cement, as they make up a large portion of the total consumption of building materials in many markets, especially in developing economies.

Residential Construction: Individual home builders play a critical role in the residential housing sector. They typically purchase cement for building homes, boundary walls, small structures, and other related construction.

Rural and Urban Expansion: In many regions, particularly in developing countries, the construction of new homes in rural and suburban areas is often driven by individual home builders.

Self-financed Projects: This segment often consists of self-financed individuals, who may build homes in phases as their financial resources allow, leading to a steady demand for cement over time.