This app will help you to gain your knowledge in marketing management. We have created this app by using our past work experiences and knowledge that we gain while we learning management as students.

You can download a free PDF document for every article by clicking the “Download the PDF file” button.

We summarized many parts as much as possible. Then you can understand it easily and much more efficiently than reading a book. Therefore I think that this app will help you in your work.

This app includes the following topics.
1. What is marketing?
2. Classification of markets
3. Consumer goods market
4. Industrial Goods market
5. STP (Segmentation, Target, Positioning)
6. Segmentation
7. Segmentation for consumer goods
8. Segments for Industrial Goods
9. Target Markets
10. Positioning
11. Marketing Mix
12. Product Levels
13. Product line and Product mix
14. Brand management
15. Pricing strategies
16. Promotion strategies