Copa Lead is an innovative application developed to guarantee the correct display of The Coca-Cola Company products in OXXO stores, driving operational excellence and compliance with visual standards. The platform allows bottler Representatives to upload photographs of shelves, which will be reviewed by Administrators to evaluate the quality of the display.

Representatives accumulate points based on compliance with best display practices, which encourages healthy competition and continuous improvement in store execution. These points can be exchanged for prizes, generating a tangible incentive for the correct implementation of the exhibition guidelines.