Preston, our advanced AI platform, forms the core of our public relations services. Developed by combining artificial intelligence with industry expertise, Preston streamlines the process of connecting growing businesses with interested journalists, providing tailored PR solutions to clients.
Preston is built on a foundation of data-driven insights and machine learning algorithms and continually improves its understanding of the intricacies and nuances of each organization as well as the preferences of targeted journalists. This ongoing learning process enables Preston to refine its strategies and optimize outreach efforts, ensuring consistently impactful connections between businesses and industry influencers.