The CRM application is enabled for:
•Support sales management of PT Mulford Indonesia.
•Know customer behavior so that it can help improvement in meeting customer needs
•Replacement of salesman's daily visit card
This CRM application is also used to obtain customer prospects, where customer data will be submitted by salesmen to become existing customers. We can find out about customer behavior so that it can help improve in meeting customer needs.
In the CRM app there is a feature report where supervisors can see the achievement of sales targets and the activities of the employees under them. This facilitates tracking and reporting of sales targets within the company.
The purpose of developing this CRM application is also to reduce the use of paper in documentation and other work within the company. The existence of this CRM app is expected to help evaluate and improve sales management at the company.