In 2008 Ismail Farid was selected by the government (TDAP) as the first Pakistani designer to showcase his collection in Las Vegas Trade Show – The Magic Show, which is the biggest apparel trade show in America. The tradeshow had a collection of top international designers and brands, and it was a big achievement for the brand to be representing Pakistan on such a large platform.

Ismail Farid is evolving everyday for the better and aims to provide the best products as well as to expand its repertoire for the Pakistani man.

Ismail Farid, a well-established designer label initiated in 2005 and since then has become one of the leading menswear designer labels in Pakistan. The company has always had a very clear, unwavering, focus on quality, attention to detail and employs intricate and ingenious craftsmanship in garments. In addition, the brand uses only the finest materials which include Egyptian & Swiss cotton, high-end European suiting fabrics, cotton lycra, linen and boski.

After working with a reputable American Brand, Ismail decided to launch his own label which has emerged into a successful multi dimensional men store today. Winner of 2017, 2015, 2011 & 2009 Lux Style Award for Best Menswear Designer and nominations in Lux Style Awards since 2007 to date, Ismail Farid has gained immense appreciation from both peers and colleagues. In addition, the label has created costumes for feature films, print commercials and television commercials, and also provides image consultancy to celebrities on a regular basis.