Short videos are the latest trending topic not only among the average individual, but also business owners, entrepreneurs, and marketing experts. Several platforms already exist that allow people to post short videos - with the primary purpose of entertainment. Sure, it's entertaining to spend several hours a day on these platforms.

If you own a business, be it as a sole trader or a larger organization, you can utilize the fact that people spend so much time on these platforms. With a series of short videos, it's easy to start building an audience and making a name for yourself. You can also tap into new audiences - helping you expand the reach of your business or brand.

The potential that comes with these short and viral video marketing platforms are endless. Even if you are just starting out a business, getting onto this trend early on will surely pay off in the future.

The problem is - many people don't know where to start.

In this Viral Video Marketing Guide, we take a closer look at a few essential factors to keep in mind. You'll learn about the most popular platform on the market right now and about top performing marketing techniques that you can use to make the most out of these platforms.