The mobile AR offers numerous possibilities that can take any business to the pinnacle of
success. A visually attracting application or game is enough to engage users towards your
product in a way that it generates enormous revenues. Attracting potential clients is now a
decisive part of trading in the digital world. Some of the well-known games that have
ultimately set a standard in the market are specially based on augmented and virtual reality.
If we talk about smart applications, AR has taken the mobile utility applications to the next
level. Some of the renowned AR-based applications are providing the ease of access to the
users in a way that simplifies the job. For instance, one can witness the features like face
recognition and object recognition, which can quickly help you in making decisions, which
isn’t possible with any other technology instead of AR.
Most of the businesses like the one dealing in furniture are now providing an AR-based feature
that lets the customers clearly visualize how their furniture would look like on their
smartphone. These kinds of features attract clients instantly, and as per the reports by Mobile
App Development Services providers, most of the retailers and gamer are working precisely
on finding the ways to invoke AR to enhance their businesses.
12
©Daffodil International University
AR is a Blessing for Retail Industry. Developing an Android application that is purely
based on augmented reality is the perfect way to enhance your online sales. There are a
lot of businesses that have already invoked augmented reality in their businesses through
smart applications that let users feel the things that augment their decision.
These are the facts thats motivated me to create an application for a company to showcase
their product attractively to clients for better sales and also for customers satisfaction. The
Different car racing games and Furniture showcasing augmented reality applications also
motivated me to come up with this project (idea).
My main motive to make a properly usable augmented reality application prototype what
can be used for others products too.
By completing this project, it will give us more opportunity to show and share what we
have learned till now as a student of Multimedia & Creative Technology department of
Daffodil International University. This will improve my confidence and skills for the job
market as well.