i-Dev is an action learning based development journey delivered on a mobile device. It focuses on the completion of the 70% component of the 70-20-10 model of development, which is on-the-job learning. In this program the action learning part of the IDP is broken down into interesting actions delivered in a micro/byte size-format through the mobile app. These actions are tracked through the IDP tracker by the learner’s manager also via the Mobile App, ensuring high adherence to the program. i-Dev can be customised to a company’s competency framework or can complement the existing leadership training initiatives, workshops or e-learning programs (which largely focuses on the 10% of the 70-20-10 model).