LUCA is an alternate medium for spreading scientific knowledge and scientific temper.

The media today play a major role in processing and civilizing the modern human. But the private profit is dominating there today. The greed, speculation and unscientific thoughts are being spread by the media in one way or another. We, by opposing these trends, are trying to do an alternative model of journalism by upholding the concepts of science, social justice, equality and sustainability.

We aim a more justly humane society that maintains equality and sustainability by understating the nature and people. To achieve this, we are utilizing social knowledge, social information, scientific thinking, political criticism and media analysis.

Our goal is to create a new society in which scientific temper will be the social consciousness.