WiT Seoul was launched in 2016, in partnership with Tidesquare, to serve as a bridge between South Korea and the global travel market to unearth and share the latest innovations and trends happening in travel technology, distribution and marketing.

With South Korea the second largest outbound market in Asia Pacific, after China, and its highly dynamic and vibrant travel tech scene, the event has grown to become one of WiT’s most significant and well-attended gatherings in both quantity and quality of attendees.

It features the who’s who of South Korea’s travel tech industry leaders as well as the top regional and global travel minds.

Global travel brands use the platform to understand better the intricacies of the Korean market and build relationships with local partners, while local travel players seize the opportunity to learn about global and regional trends and build relationships for global outreach.

In 2023, WiT Seoul will grow from a one-day event to a two-day conference, incorporating the K-Travel Tech Summit on November 1, in collaboration with the Korea Tourism Organisation, with a special focus on the Korean travel startup ecosystem.