The Jute Mark India (JMI) scheme is an initiative to promote and protect Indian jute products. The scheme was launched by the Ministry of Textiles and provides certification of authenticity for jute products. The JMI logo gives traditional jute and jute products a collective identity and assurance of their quality and origin. It also helps popularize jute products and serves as an assurance for buyers and consumers that the product is genuinely made of jute.Jute Mark India app allows users to take photos that use location data to add geolocation, showing where the content was created form.