The success of your organization — no matter what size or industry — depends on the thoroughness of your planning and vision. A strategic plan can provide a road map for accomplishing specific goals, and will increase your chances of reaching objectives on time and budget.

What Is Strategic Planning?

Strategic planning is an organization’s process for defining their strategy so that they can accomplish specific goals and objectives. Strategic planning may be utilized on a large scale, such as planning for business growth over several years or to help a nonprofit or governmental organization reach its stated mission. A strategic plan can also be used on a smaller scale, such as crafting a marketing plan or developing strategy for the goals of one department within a business or organization.