At ProFx, We’re not just a fitness and health brand. We’re your dedicated partners in achieving success! Each coach in our diverse team is committed to understanding and nurturing your individual goals. Whether you’re a seasoned athlete, a health and fitness enthusiast, someone seeking coaching to improve your habits, routines, mindset, and health, or just getting started on your fitness journey, you’re not just another client to us. You’re a valued member of our community.

Our Commitment to You

No two journeys are the same, and we embrace that diversity. Founder Johnny Casalena believes in a personalized approach, steering away from one-size-fits-all programs. Regardless of your aspirations- be it developing stellar habits, enhancing your health and wellness, excelling in sports, sculpting a competitive physique, or adopting an healthy and active lifestyle- We’re here to guide you with tailored coaching and unwavering enthusiasm.

At the most basic level, your ability to succeed lies with your willingness to go all in on self-mastery!


All ProFx coaching services take place here in the app. Download the app to get started on the path to becoming the highest version of yourself!


Our app integrates with Health Connect and wearables to provide personalized coaching and precise fitness tracking. By using health data, we enable regular check-ins and track progress over time, ensuring optimal results for a more effective fitness experience.