KEI CONNECT offers a platform to the channel partners of KEI Industries Ltd (KEI) to provide loyalty benefits of partnering with the brand. Retailers can scan the QR Code on the sticker placed on box whereas electricians can either scan QR code or send SMS of scratch code on the sticker. After scanning, they can download the app from Google play store or Apple store. They can sign up with the OTP sent to their registered mobile no. and complete the registration process by filling in the required data. Now, on purchasing any KEI Product , they can check the genuinity of the product and earn loyalty points. On completion of the minimum point target, they can redeem the points and claim their reward.