The very name "Head Up" describes the principle benefit of this system. HUD
projects important information such as speed, time, notifications or instructions
from navigation apps. All this information is reflected onto the combiner lens
and is thus permanently in the driver's field of vision. Having the displays in the
driver's direct field of view increase safety, as the eyes are always on the road.
Unlike the conventional HUDs from auto OEMs, Kivic SM HUD is designed
as a companion product for smartphones. Manipulating phones while driving
It is prohibited by laws in many countries. But in reality, due to the wide spread of
various smartphone based navigation apps and the flood of incoming texts from
various messaging and SNS apps, using smartphone while driving is inevitable.
If inevitable, it will be much better to offer a new way to make it safer. By bring
all the notifications and navigation instructions from your smartphone to the
driver's direct field of view, Kivic SM HUD makes your driving much safer.