Experience Northern Ireland is an exciting concept digitalising the visitor experience as they journey around the province. This new digital platform connects local businesses and popular and less known tourist attractions with a state-of-the-art route planner.

Companies within the tourism industry including hotels, restaurants, attractions and experiences can register to the platform to be listed alongside local landmarks, increasing their visibility and creating a journey plan for the tourist.

By subscribing to the platform, it provides local businesses with an affordable alternative. Many local businesses depend on general booking websites to secure reservations from tourists visiting Northern Ireland. These companies often require expensive subscriptions and hidden commission fees but businesses feel there is no alternative.