Mi Mercado Verde Marketing Platform is a software system designed and developed by Koeeru Inc for the JICA Bolivia SHEP project.

This program has been developed based on the concept of SHEP "Empowering and motivating people by using creativity with effective activities and "tips". In SHEP, it is said that three psychological needs are important 1. Freedom 2. Skill 3. Relationship. If those three needs are met , people increase motivation in the implementation of ongoing activities.

Those concepts are demonstrated through the creation of this program.