KonguKalyaanam is an exclusive matrimonial application for the Kongu Vellalar community in Tamil Nadu. The application is designed to simplify the Kongu alliance searching process with a great user experience and trust. The app has all the features including chatting, expressing interest, shortlisting users, requesting horoscopes, and protecting photos. Most of these services are free with some limitations on usage.

In addition, the app also offers a premium service, through which subscribers can choose a plan and enjoy extended benefits. Beyond money, it is mainly created by youngsters from the same community to serve the people of the same community.