You might have enormous willpower and determination, but on their own they simply aren’t enough. That’s why so many people give up on their New Year’s resolutions after a month or two… because deep down they haven’t actually changed anything. To do that, you need to get at your subconscious mind and input the new programming that will help you change your beliefs – and ultimately allow you to reach your goal.


Here’s the thing – your subconscious mind is where the real power lies. Everything you think and believe is stored away in there. If you want to make real changes in your life, you have to be able to make changes at the subconscious level.

Imagine your subconscious mind is like a robot you’ve built. The first thing you do is program it to work in a certain way. Unlike any sci-fi movies you may have seen, this robot is incapable of doing anything it hasn’t been programmed to do.

You’ve probably heard of subliminal messages. There are lots of urban myths about how companies and advertisers use these kinds of messages to persuade customers to act in certain ways. The truth is, however, that subliminal messages won’t make you do or feel anything you’re not already inclined to do or feel. And, ironically, that’s what makes them such effective and powerful self-development tools.