As a part of our unrelenting ‘India first’ effort and to contribute to Aatmanirbhar Bharat Abhiyan, Lakshya has not only decided to switch to Indian products on a personal level but also help fellow citizens to identify products that are produced indigenously. This led to the concept of building an application Aabhar that strives to provide the Indian consumer with the necessary information to make an informed buying decision. As it is a very big project and Lakshya believes in providing comprehensive information, we have focused on one of the biggest and fast-growing sectors of the Indian economy to begin with —Fast Moving Consumer Goods (FMCG) — as this sector involves buying decisions of the smallest of retail consumers on a daily basis which could eventually lead to a change in habits, thereby contributing to the Aatmanirbhar revolution in a big way