Welcome to the world of Lazy Oaf! Founded by Gemma Shiel in 2001, Lazy Oaf is an independent British fashion and streetwear label that gives life the side eye, celebrating the ‘not normal’ in all of us.

Notorious for its cult collaborations, Lazy Oaf has previously worked with iconic brands including Vans & Dr. Martens to cartoon heroes such as Daria, Mickey Mouse and Peanuts, as well as independent illustrators, graphic designers and printmakers.

With the new LO app you get an exclusive insight into Lazy land! Take a first look at all new collections and shop before everyone else.

As well as special discounts, rewards and Oafer loyalty schemes, you can immerse yourself in the world of Oaf with everything from studio tours to playlists and city guides to interviews with all our favourite artists, collaborators and team members.