AASM2018 is the 14th Sport Conference in the Philippines. It will bridge all the practitioners from the sport industries, and the academe from here and abroad in the field of sport management, sport marketing and sport entrepreneurship; provide a venue where various disciplines can network; and learn to apply different technical and management skills in the planning and execution of sport programs, sport clubs and enterprises. This year’s AASM Conference is expected to gather international delegates from Japan, Taiwan, South Korea, and the rest of Southeast Asia, and more than 500 local participants, composing of teachers, students, and coaches from UAAP and NCAA schools, as well as schools outside of Metro Manila.