The LUCA INNOCENTI company was born in September 1982 in Prato with the first shop in Via della Stufa 23 and later in 1987 the second shop was also opened in Via della Stufa 19. Right from the start the owner's passion was for jeans Levi's and subsequently for all the most famous brands on the world scene. You can still find Levi's jeans from the year 1890 to 1971 of various models and all certified Levi's. In addition, various brands of high quality men's and women's clothing with prices suitable for all budgets.