Rede Transamérica is a Brazilian radio station that underwent a brand repositioning in August 2019, unifying its programming nationally and focusing on the contemporary young adult audience. With three pillars of content - entertainment, sports and journalism - the station seeks to strengthen its audience and commercial proposals, offering a differentiated media option to reach millions of listeners and consumers. Leader in audience in the sports segment, Transamérica stands out for its modern and exclusive approach to broadcasting. Belonging to Conglomerado Alfa, the history of Rede Transamérica dates back to 1973, when it opened its first unit in Recife and, since then, has undergone several transformations, becoming a pioneer in several technological initiatives in Brazilian radio broadcasting.