Veedum Vizhippum is a program run by the NGO Madhi Foundation, aiming to create awareness of Foundational Learning Goals amongst parents/caregivers from humble backgrounds and equip them with simple tools to increase their agency to advocate for high-quality education amongst their children. Community Education Workers (CEWs) are recruited in each area and responsible for managing the project in their locality
Veedum Vizhippum project aims to leverage technology as an enabler to onboard, manage and engage with parents across the state of Tamil Nadu, India. The mobile app product aims to become a community-building and management tool enabling parents to connect, empower and share knowledge about foundational literacy and numeracy for children.