At the height of their careers as sales representative and seamstress, respectively, Edson Luiz Kuster and Rosane Luzia Longen decided to venture even further into the world of fashion, through dedication and the realization of a dream: to conquer the textile world. The dream was born in the countryside of Santa Catarina, when Edson sold door-to-door the clothes that Rosane made in a small sewing room at the back of her house.
In 1989, that changed for Edson and Rosane, as Edex Jeans was born, taking the best of the fashion world. In a history of more than 33 years, the brand's main concern has always been to surprise and satisfy the consumer, changing the day-to-day life and self-esteem of hundreds of people who are proud to wear Edex Jeans. The possibility of providing a feeling of pride in one's own body and revealing the unique beauty of each person is the essence of the brand.
Edex Jeans grows, but without losing its essence. The constant search for renewal and originality are valuable attributes for those who create, produce and consume our products. Today, Edex is a national reference when it comes to jeans. Always innovating and bringing the latest releases to the market at fair and affordable prices.
Edex Jeans, the brand that dresses your beauty!