Since El Capitán started, our mission has been to normalize men's grooming, and thus help ordinary people find their personal style through the power of well-groomed hair and beards.
But for that we understand that, for you to get your best hairstyle and your best beard style, both need to be in excellent health, therefore, all our products have been formulated with ingredients that will nourish, hydrate and treat your hair. and your beard.

We are here to help and guide you to achieve your unique look, through information and products that provide unique experiences for you to achieve your best through quality products that work.
We create products that meet the specific needs of different hair and beard types. We proudly create pomades, shampoos, conditioners, oils, balms, hair and beard gels, pre and post shaves, as well as products that help in hair and beard growth, among others that help continuously to model and shape all types of hairstyles and straightening beards like no other brand.
We are committed to creating quality products that really work for you!