The Kalunga Magazine is a monthly publication of Kalunga Commerce and Industry Gráfica Ltda, which runs for over 23 years in the Brazilian market, geared to customers of Kalunga and retail in general, as well as manufacturers, distributors, retailers and service providers. Brings a very diverse editorial content, with articles covering the retail market, varieties, education, health, interviews and provision of services in general. In these more than two decades of circulation, the Journal Kalunga turned into an interesting case of marketing as it managed to unite the provision of services to entertainment and the institutional dissemination of Kalunga brand. For these qualities, he received several awards from Anatec (National Association of Technical Publications Editors) and other industry entities. To the magazine, the Kalunga maintains its commitment made since its founding - in May 1972 - to provide services to their customers and offer the best products through various channels.