IBEX was launched in July 2008 as a monthly Business Lifestyle Magazine. It endeavors to highlight and document the dynamic trends and issues surrounding the corporate sector of Pakistan. IBEX is being circulated in the business class of Etihad Airways, executive lounge and business centers of PC and Marriott hotels, VIP lounge of Islamabad, Lahore and Karachi airports, 30 business schools, all major cafes of Islamabad, Lahore and Karachi and more than 600 companies.