India's leading retail opportunity and consumer insight magazine completes nine successful years. The magazine has left its mark amongst the retail stakeholders comprised of small & medium retailers, retail professionals, suppliers & vendors, mall developers and retail students. Retailer covers every aspect of retail business – both front end and back end. This spans vast areas of customer engagement, sales strategy, marketing strategy, technology, SCM, creating unique retail experience, recent trends, etc. The features in the magazine are credited with authentic presentation of facts and data and trustworthy reporting of the latest happenings in the retail sector. The features explore insightful angles with the views and opinions of industry experts. The analyses give the retailers to understand the trend in consumers' purchasing behavior. Thus, they offer ample scopes for retailers to ramp up sales. The vendors and suppliers consider RETAILER as an important interface to connect with the clients, i.e., retailers. The retail management institutes look up to RETAILER as the important reference journal for case studies.