post so often with seemingly good content but people just aren’t engaging with it? Many brands want more engagement around their social media posts but don’t know what else to do or are stuck in the same old strategy. Feed algorithms are tough to maneuver given that they’re tweaked all the time, sometimes without notice.

Your social media engagement can always be improved upon, there is no maximum engagement level that one can reach. The more engaged your audience is, the more that other people will see your posts and the better you’ll achieve those social media goals.

Let’s dive more into the world of social media engagement so we can better understand these questions:

What is social media engagement?
What are the components of an engaging post?
How do you know when engagement is dropping off?
What can you do short term and long term to increase engagement?