GoSales SFA (Sales Force Automation) is a comprehensive, AI-driven field-force management platform designed to streamline every stage of your on-ground sales operations. Built for FMCG, CPG, Pharma, Manufacturing, and Distribution-led brands, it empowers front-line teams with the tools they need to execute confidently, efficiently, and intelligently—while enabling managers to gain complete visibility and control over field performance.

At its core, GoSales SFA provides a unified 360° platform that connects field activities, outlet engagement, order capture, reporting, and analytics into one seamless workflow. It eliminates manual processes, reduces dependency on spreadsheets, ensures data accuracy, and drives faster decision-making across the sales hierarchy.

Key Features of GoSales SFA

1. Journey & Beat Management
Plan, schedule, and optimize daily, weekly, or monthly journeys with precision. Sales reps get a structured beat plan, helping them cover routes efficiently, reduce travel time, and ensure predictable coverage for all outlets.

2. Digital Order Capture
Enable field reps to create orders in seconds using an intuitive app. Features like product catalogs, pricing, schemes, discounts, and past-order history ensure faster order-taking with fewer errors.

3. Outlet Geocoding & Mapping
Accurately map every outlet with GPS coordinates to strengthen territory planning. Prevent location fraud, validate visits, and improve beat accuracy with real-time geolocation insights.

4. Advanced Visit Management
Reps can log visits, record outcomes, capture photos, register complaints, collect surveys, and update outlet details—all from the mobile app. Every activity is time-stamped and location-verified.

5. Works Offline, Syncs Automatically
No network? No problem. GoSales SFA allows complete offline functionality, enabling reps to capture orders, log visits, and update tasks even in remote areas. Data syncs automatically once connected.

6. Custom Reports & Dashboards
Managers gain access to dynamic dashboards, real-time KPIs, configurable reports, and drill-down analytics. View performance by territory, SKU, salesperson, beat, outlet type, and more.

7. Real-Time Alerts & Notifications
Receive instant alerts for target achievements, low stock, order anomalies, beat deviations, competitor activity, and more. Alerts help managers act faster and keep teams aligned.

8. Field Activity & Productivity Tracking
Track login/logout, route deviations, visit counts, sales performance, order value, and meeting duration. Monitor productivity at individual, team, and regional levels.

9. Seamless ERP Integration
GoSales SFA integrates easily with all major ERP systems—SAP, Oracle, Tally, Microsoft Dynamics, and others—ensuring synchronized master data, pricing, inventory, and order flow.

10. Outlet & Customer Management
Maintain a centralized database of every retailer, distributor, and partner. Store detailed profiles, KYC documents, outstanding payments, sales history, and communication logs.

11. Digital Asset Management
Share marketing collateral, product sheets, videos, and sales aids with field reps. Ensure teams always have the latest content to strengthen their sales pitch.

12. Scheme & Promotion Visibility
Reps can view active schemes, promo pricing, and discounts on the app, ensuring transparent and accurate communication to customers.

13. Expense & Attendance Management
Simplify attendance logging with GPS-based check-ins/check-outs. Capture travel and daily expense claims with real-time approvals.

14. AI-Powered Insights
Predictive analytics help managers forecast demand, identify top outlets, optimize beats, and spot potential risks before they escalate.

15. Secure, Scalable & Mobile-First Architecture
GoSales SFA is built to support large-scale deployments with enterprise-grade security, cloud scalability, and multi-device support.