■Survey app for fitness gyms, "Knou U"
"Knou U" is a survey app for fitness clubs to survey prospective and existing members. It efficiently collects and manages survey information not only from existing members, but also from trial users and prospective members, and can be used to improve services and promote membership.
Based on user feedback, it becomes possible to operate a more attractive club and respond to individual needs, supporting new membership and increasing satisfaction.
"Knou U" is an application exclusively for clubs that are members of Media System Co., Ltd.'s "Enterprise". Enterprise is a system that allows sales data (number of customers, number of products, etc.) to be shared between stores. It has a strong track record in various fields, including the pachinko industry (No. 1 in market share) and the golf industry.
■Are you missing out on a hint for acquiring new members?
At fitness clubs, it is important to reflect user feedback in on-site operations in order to increase member satisfaction, improve services, and acquire new members.
However, traditional paper surveys and oral interviews require a lot of time and effort to compile and analyze, and valuable opinions are often not accumulated as data.
Also, is it possible that the information collected during the membership orientation is only temporary and not fully utilized in subsequent service improvements?
■ Survey operation that can grasp the deep psychology of members
Knou U solves the entire process from survey collection to analysis using tablet devices. In addition to traditional customer attribute and satisfaction surveys, by introducing questions using "psychographics (values and lifestyles)", it is possible to grasp the deep psychological information of each member, leading to more personalized service provision and effective marketing measures.
■ Main functions
1. Customer management
Survey data for members and non-members can be managed together.
2. Survey creation and customization
Questions can be customized to suit each club.
3. Real-time compilation
Data answered by users via smartphone is reflected immediately.
4. Download data
The collected customer data can be output in CSV format.