The International Automotive Remarketers Alliance (IARA), a US-based 501c6 non-profit trade association, was formed in 2001 to primarily represent institutional consignors of automobiles within the automotive remarketing industry. Sometimes referred to as “The Voice of the Consignor,” its core membership consists of OEMs, financial institutions, fleet management companies, rental car agencies, and other companies that resale automobiles through the various wholesale market channels. Membership in “the Alliance” is company-based and open to all segments of the remarketing industry including auctions, logistics companies, digital remarketing companies, affiliate trade associations, and other supporters of the auto remarketing process.