Today, we have hundreds of WhatsApp groups and dozens of other social networks with posts on topics related to innovation. However, all this fragmented information also distracts our attention. I realized that this ecosystem needed a social network, a community, where all actors in the Brazilian innovation ecosystem could interact. A place where information is concentrated but at the same time can be disseminated en masse, to a vibrant and active target audience within this ecosystem. For this reason, ST4RTUP was created! The first community exclusively for the Brazilian innovation ecosystem.