The Mercattum App, for retail consumers, has come to provide benefits to consumers and connect them with their preferred store. The application will be a great showcase for the retailer and will have the face of the store. It is the channel where the consumer can carry out numerous actions, among them: Consultation of purchases made; View of offers; Online shop; Exchanging points for gifts; History of points and exchanges; User profile; Visualization of tabloids and images; Resume submission; Sending satisfaction survey; Club membership; Request for credit card;